CenturyVeneers unveils a scintillating range of Decorative Veneers

Kolkata, December 10th, 2009: Century Plyboards (I) Ltd, the leading plywood and veneer manufacturer of the country, today unveiled ‘Senzura Styles’, a dazzling new range of Decorative Veneers in the presence of the who’s who of the Architects and Interior Designers of the city . The charismatic new range simply wowed the audience due to its style and innovative designs.

‘Senzura Styles’ is based on the theme “simple things in life inspires masterpiece”. The ‘soul of Senzura’ finds inspiration from the smallest of small things in life.

Unveiling ‘Senzura Styles’, Mr. Abhra Banerjee, VP Marketing, said “In our continuous endeavour to reposition the brand as a lifestyle statement and bring in innovative products to our customers, we have experimented and taken inspiration from nature, different cultures, works of famous architects and brought in the bounty of style, texture and design that are simply awesome. They are the tools for you to fulfill your creativity”.

The Collection:

Wood Cuts: inspired by M C Escher
Inspirations from artist MC Escher has found innumerable design inspirations globally.

We took this opportunity to create our own meaning through the use of wood and lino cuts and here is presenting to you our perspective of wood cuts.

Eclectic Angles: rooted in tradition
Largely inspired by the village thatched roofs in particular these hand woven and hand crafted designs are very interesting to see how the form lends itself to the natural element of the product thereby adding soul to wood grains. A Joy of creation for any Artisan.

Rustic Monochromes: earthy textures
The rustic trend seems to be gaining a forever bond as we delve further into the future. The desire to be rooted and appreciations of the traditional and hand crafted seem to be gaining more and more popularity in metros, indicating the loss of bonding in the lifestyles. Rustic interiors are small ways to preserve and nurture tradition and culture. Presenting you our interpretations and re-interpretations of the rustic through this collection. A new appreciation of the old.

Patinas: myriad of swirls & colors

This collection is inspired by oil patinas which make interesting swirls when oil meets water. This phenomenon is often found on the streets on rainy days creating myriad of colours with a sheen. We were interested to see a similar form created through wood grains.

 Streaks: experimentation, the new order of the day

The inspiration for this collection has been the gamut of options available for hair colouring today. In a world of constant changing environments one is constantly looking at reinventing oneself by changing identities and looks. Hair treatments nail bars, skin clinics, smile corrections are only some examples. Hence, our projections of the avant garde, with the familiar.

Oriental Panache: mysterious & sensual
The oriental has always been mysterious yet an inspiration offering infinite possibilities through its distinct qualities very close to nature with a hand crafted appeal was more than inspiring for a veneer collection that was so close to the intrinsic value of the product itself. The characteristics of this collection are; organic & natural, warm & mellow, handmade and rich in heritage.

Spa Influences: stress free environment
The gaining popularity of spas, weekend resorts and other well being centers creates a demand for new interior products everyday. This trend which has a very large Asian influence creates a need for juxtapose interior materials with interior accessories. The challenge really lies in creating subtle drama without over the top opulence. Hence, it is our serious endeavor to create material which helps translate such understated luxury. Understated elegance,

 ECHO: splashes of joy in the monochrome environment
While veneer is appreciated for its natural being, creating subtlety and elegance, it is interesting to see how an echo of colour can create drama while preserving the sophistication and richness of the product. Colour brings life and bubbles of burst and hope which are pleasing not only to the eye but also to the mind. The marriage of the naturals with hints of colour bring splashes of joy in a quiet manner that is pleasing and soothing to the eyes

About Century Plyboards (I) Limited:
Century Plyboards (I) Ltd., makers of the well-known ‘Centuryply’ brand of Plywood and decorative veneers, was set up in 1986 in Kolkata, a joint effort of Mr. Sajjan Bhajanka and Mr. Sanjay Agarwal. The largest seller of plywood and decorative veneers in the Indian organized plywood market, Centuryply today is the leading brand and in its short duration of existence has created a special niche for itself in the industry.

Century Plyboards (I) Ltd believes in being “first” in whatever it does. Century Plyboards (I) Ltd. has the distinction of becoming the first ISO 9002 company in India for Veneer and Plywood. It has recently joined CII (Confederation of Indian Industries) and Indian Green Business Council as a founder member to promote the green building movement in India-again the first plywood company to do so. Beside this Centuryply has proved to be the pioneer in number of ways. In 1997, CPIL was the first to introduce the borer proof plywood in India. Over the years Centuryply has introduced the boiling water resistant decorative veneer, seven-year powder proof guaranteed PF plywood, the revolutionary non – leachable Firesafe plywood. The year 2002 brought another laurel to Centuryply when Flexoply, the only flexible plywood variety was introduced. Later, Architect Ply and the Fantasy range of decorative veneer were introduced in India. In the year 2004, Centuryply’s laminate plant started operation. The best quality laminates ‘CenturyLaminates’ started rolling out and was an instant hit in the market due to its quality and the brand equity of Centuryply.